Denso Factory Graphics
Denso Manufacturing UK is a Japanese company, based in Telford, supplying heating, ventilation, air conditioning units and engine cooling modules to a range of motor vehicle manufacturers across the UK, Europe and worldwide.
The company has always been passionate about contributing, not only to the automotive industry, but also to the greater good of its workforce, the environment, the local community and to society at large. This ethos is encapsulated in the ‘Denso Spirit’, a watchword for their combined values which include teamwork, the pursuit of excellence, vision, people development, creativity and communication.
We were tasked with visually conveying the Denso Spirit philosophy throughout the entire Telford headquarters.
Starting in the reception area we designed and commissioned an impressive Corian 3.5m high column which displays the Denso Spirit values. The column uses engraved text, curved acrylic panels and LED lighting to convey and enhance this message. We also produced a bespoke Corian welcome desk & display cabinet to house the recently bestowed ‘Denso President Award of Excellence’ within the reception area.
Flowing from the Corian centrepiece, we devised a continuous information line that journeys from the reception through other significant areas of the factory, meandering through meeting rooms, the PR centre, the showroom and over 400 metres of connecting corridors. All the time reinforcing the Denso Spirit ethos through graphics, word statements and employee photography as well as abstract imagery.
Denso Manufacturing UK Ltd is Telford's largest employer and this year is celebrating it's 25th year.
Our brief was to convey the 'Denso Spirit' throughout the factory starting from the main reception.
The Denso factory is celebrating it's 25th anniversary this year. To help promote this we designed & installed these sliding door vinyls for the main visitor entrance.
The focal point of the old reception was a circular manned reception desk which was no longer used and subsequently removed. We designed and commisioned a Corian circular centrepiece to occupy and accentuate this area. This is the start point for the 'Denso Spirit' message.
The main Corian structure is 3.5m high and features engraved text, LED lighting and printed curved acrylic panels to display & promote the 'Denso Spirit'.
CSR and staff recognition walls in the main reception. To create the CSR wall we used a fabric print combined with dibond lines and printed acrylic panels. The acrylic panels also have A3 poster holders, so information can be displayed to promote Denso's CSR credentials.
We designed and comissioned a bespoke visitor signing-in desk and award trophy cabinet. These were contructed from Corian to compliment the main circular structure and feature engraved details and LED lighting.
Close-up of engraved text and LED diffused lighting on main Corian structure.
View from the main reception doors, showing the Corian furniture, dibond decals and printed window vinyls.
We used a printed fabric to cover the complete back wall in the Showroom.
The PR centre, the back wall uses a printed fabric backdrop. The 'Denso Spirit' message was conveyed using printed foamex lines and acrylic panels.
In the meeting rooms we commisioned and used photography of the Denso Eco Garden (which is within the factory grounds) as the main backdrops. These not only give a natural ambiance - but also promote the company's proud environmental credentials.
The 'Denso Spirit' message was applied to over 400m of corridors flowing through the whole factory.
We used cad-cut vinyls and printed acrylics panels throughout all of the corridors.
At certain points of the corridor, large scale abstract imagery was used to promote certain messages but also to add colour and interest.
We commisioned and used staff images throughout the project, this promotes 'Monozukuri' (craftsmanship) and engages the associates.
Crossroad section in the corridor network - ceiling to floor abstract imagery was used on the corner walls.
The corridors are now used by the HR department as a start point to talk about the 'Denso Spirit' with potential new employees.